Last Update: Oct 8, 2018
WHO WE ARE
Cindy McGinley and BlackHorseSpirit.com understands that your privacy is important to you and that you care about how your information is used and shared online. We respect and value the privacy of everyone who visits this website and will only collect and use information in ways that are useful to you and in a manner consistent with your rights and our obligations under the law.
WHAT WE COLLECT
Information That Is Provided to Us Directly By You. Examples include:
Shared Public Content: This website may permit you to publicly interact with us and other users, share content, post comments, and ask or answer questions. Such shared content may be publicly viewable by others depending on where it is posted. If such information is shared on a third-party platform, such as a social media site, the collection, use, and sharing of your data will also be subject to the privacy policies and related agreements of that third party.
Web Forms: We may offer you the opportunity to complete a web form to provide feedback, either through this website or a third-party platform. If you participate, we will collect and store the data you provide us as part of your participation, such as your name and email address and any other requested feedback and any other relevant information. If you submit this information via a third-party platform, the collection, use, and sharing of your data will also be subject to the privacy policies and other agreements of that third party.
Payment Data: If you purchase a product or service on this website, we collect certain data about your purchase as necessary to process your request. You must provide certain payment and billing data directly to our third-party payment processing partners, including your name, credit card number, security code, expiration date, billing address, and zip code.
Email Information: If you choose to receive email notifications or newsletters from us, we collect your name and email address so that we can send you email communications about the requested information, products, and services.
Customer Information: If you contact us (via email, phone, text, messaging platform, or through our social media channels), we may collect and store your name, email address, telephone number, the content of your message, information about your business and any other data you provide. Some website transactions may require us to telephone or text the customer. We will not contact you by telephone without your prior consent.
Information That Is Collected Automatically Via Tracking Technologies
Web Beacons: We use web beacons and single-pixel GIFS to track and data for marketing purposes. We also may use third-party analytic tools like Google Analytics that employ cookies to collect information about your use of our services.
We use these tracking technologies to deliver, measure, and improve our website – whether accessed through a browser or a mobile device – in various ways. In particular, these technologies help make this website easier to use, navigate and share, let us customize the website to your interests; better understand you and how to deliver the best experience; present advertising based better tailored to your behavior on this website; render better customer service, and compile anonymous, aggregated information that allow us to better understand our customers and visitors.
HOW WE USE YOUR INFORMATION
We use collected information in a number of ways, including through web forms, product and service orders, communicating about our products, services and offerings, marketing and sales (including lead generation, market research, and managing advertising and marketing campaigns); optimizing business operations and ideal customer experience.
The legal basis for processing your personal information as described above will be either your consent; execution of a contract with you or a relevant party; our legitimate business interests; or compliance with our legal requirements.
WHO WE SHARE YOUR INFORMATION WITH
Publicly Shared Information: Any information you share in a public area of this website will be available to anyone who can access that content.
Company Employees and Contractors: We may share your personal information within our organization to our employees and contractors in order to deliver our services and products to you.
Third-Party Service Providers: We use third-party service providers to collect and process personal information from or about you on our behalf. Examples include data analysis, marketing and advertising services, email and hosting services, customer services and support, processing credit card payments, and collecting customer research or satisfaction surveys. They will have access only to the personal information needed to perform their functions.
Online Advertising Services: We use third-party advertising services, such as Facebook® and Instagram®, to deliver advertising about our products and services on this website, as well as other websites and applications you use. The ads may be based on information we have collected (as outlined above) and information these advertising providers know about you based on their tracking data. The ads can be based on your recent activity or activity over time and across other sites and services and may be tailored to your interests.
Analytic Services: We use analytics services like Google Analytics® on this website. These services use tools to help us analyze your use of this website, including information like the third-party website you arrive from, how often you visit, events within this website, usage and performance data, and purchasing behavior. We use this data to improve this website and provide information, products and services that may be of interest to you.
Law Enforcement, Legal Process and Compliance: We may disclose personal information about you (1) if we are required or permitted to do so by applicable law or legal process, (2) to law enforcement authorities or other government officials to comply with a legitimate legal request, (3) when we believe disclosure is necessary to prevent physical harm or financial loss, (4) to establish, exercise or defend our legal rights, (5) in connection with an investigation of suspected or actual fraud or illegal activity or (6) otherwise with your consent.
Change of Ownership: We reserve the right to transfer to relevant third-parties any information we have about you in the event of a potential or actual sale or transfer of all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation) or other business combination. In such case, we will require the relevant third parties to provide comparable levels of protection as we provide with respect to the information we share.
KEEPING YOUR INFORMATION SECURE
The transmission of information via the internet or email is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information transmitted through this website or over email; any transmission is at your own risk.
You have rights to the personal information we hold about you. Below is an outline of those rights and how to exercise those rights. Please note that we will require you to verify your identity before responding to any requests to provide you with details. Please note that for each of the rights below we may have valid legal reasons to refuse your request, in such instances we will let you know if that is the case.
Your Choices About the Use of Your Data: You can choose not to provide certain data to us, but you may not be able to use certain features of this website.
Marketing Email Communications: You always have the opportunity to opt out of our marketing communications with you or unsubscribing by following a link in the footer of all marketing email messages from us or by contacting us at the email address at the bottom of this page.
Transactional or Service Email Communications: Some communications from us are considered transactional or service communications (for example, product and service updates, and updated billing information), and these products and services are provided to you upon the condition that you receive these communications from us.
Navigation Information: You may opt out from the collection of navigation information about your visit to this website by Google Analytics by using opting out of Google Analytics tracking. Search Google to find out how to opt-out of tracking for your internet browser.
Cookies: To get information and control cookies used for tailored advertising from participating companies, update the cookie tracking capabilities in your internet browser.
ACCESSING, UPDATING, TRANSFERRING AND DELETING YOUR DATA
You can update your personal information as follows:
You can update any data we collect by contacting us the contact information below. Where you request correction, please explain in detail why you believe the personal information we hold about you to be inaccurate or incomplete so that we can assess whether a correction is required.
If you wish to access any personal information we hold about you, or to request that we delete or transfer any information about you that we have obtained, please contact us using the contact information below. Please allow up to 15 business days for a response. For your protection, we may require that the request be sent through the email address associated with your personal information, and we may need to verify your identity before implementing your request. Please note that we retain certain data where we have a lawful basis to do so, including for mandatory record-keeping and to complete transactions.
At any time, you may object to the processing of your personal information, on legitimate grounds, except if otherwise permitted by applicable law. If you believe your right to privacy granted by applicable data protection laws has been infringed upon, please contact us at the contact information below. You also may have a right to lodge a complaint with data protection authorities.
This website may contain features or links to web sites and services provided by third parties. Any information you provide on third-party sites or services is provided directly to the operators of such services and is subject to those operators’ policies, if any, governing privacy and security, even if accessed through this website. We are not responsible for the content or privacy and security practices and policies of third-party sites or services to which links or access are provided through this website. We encourage you to learn about third parties’ privacy and security policies before providing them with information.
In order for us to provide the products and services to you, your personal information will be stored and processed in the United States. Where data is shared with third-party data processors, your data will be captured, transferred, stored and processed in accordance with their policies, practices and in compliance with their local regulatory laws.
We will retain your information for as long as your account is active, as necessary to comply with our legal obligations, to resolve disputes, and enforce our agreements. We purge non-customer email subscribers who have not engaged with our email marketing communications after ninety (90+) days. If you wish to delete your information, please contact us using the contact information below.
We only offer our Services to Users over 18 years of age. We do not intentionally or knowingly collect Personal Data from anyone under the age of 18. If you are a parent or guardian of a child under 18 and believe they disclosed Personal Data to us, please contact us immediately using the contact information below. If you are a resident of the European Economic Area (“EEA”) which requires consent to processing Personal Data, we will not knowingly process Personal Data for Users under the age of consent established by EEA data protection law. If we discover that we processed any Personal Data covered by these laws, we will cease such processing and take prompt reasonable measures to remove it from our records..
CHANGES AND UPDATES TO THIS POLICY
Please revisit this page periodically to stay aware of any changes to this Policy, which we may update from time to time. If we modify the Policy, we will make it available here, and indicate the date of the latest revision. Your continued use of the Sites after the revised Policy has become effective indicates that you have read, understood and agreed to the current version of the Policy.
TO CONTACT US:
Contact: Cindy McGinley